Maria Becerra has more than 18 million monthly listeners on Spotify, over 5 million subscribers on her official YouTube channel, and accumulates more than 12 billion views across all of her music videos.
Throughout 2024, Maria solidified her status as one of the most important artists in Latin American music. In January, she was part of the New Year's Eve celebration in Times Square, performing in front of more than 50,000 people. Then, in February, she was invited to be a judge at the Viña del Mar Festival, where she headlined the closing show of the most important Spanish-speaking event.
In March, she made history in Argentine music by becoming the first female artist to perform at the iconic River Plate Stadium, with two sold-out shows in record time in front of more than 130,000 people. This milestone marked the beginning of her #Tour24, the biggest tour of her career, which will visit over 50 stages across Europe, the United States, and Latin America.
In April 2024, she performed at the final of the Queens & Kings League in Madrid, where she sang her hit "Corazón Vacío" and exclusively shared "Imán". That same month, she traveled to Los Angeles to make her debut at the Coachella Festival, invited by J Balvin to perform "Qué Más Pues?". In May of that year, she finally released "Imán", a pop anthem influenced by the distinctive sound of Stockholm, recorded at MXM Studios with Richard Liohn and her producer Xross.
In October, Maria was chosen to light up the red lights of the Empire State Building as part of the 80th anniversary celebration of Hola USA. That same month, she shared "Sexo Es La Moda" with Yandel, one of the most important figures in reggaeton, and released "Agora", a ballad that blends Spanish, Portuguese, and English. She was also nominated for Best Fusion/Urban Performance with "Corazón Vacío" at the 2024 Latin Grammys.
At the end of 2024, she surprised her fans with her bilingual version of "Jingle Bell Rock", adding new Spanish verses, forming part of an official adaptation that joins her voice with that of Bobby Helms.
In March 2025, Maria released "Tatu", a romantic and vulnerable ballad that previews her upcoming album. The music video was recorded live in front of 500,000 people during the Fiesta de la Confluencia in Neuquén. In May 2025, she launched "Ramen Para Dos", a ballad that blends R&B and trap, in collaboration with Paulo Londra.